. . . the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.Rebecca Murtagh (Founder Karner Blue Marketing)
Mobile retail is gaining momentum, with more than four in five (87%) smartphone and tablet owners using a mobile device for shopping activities.Nielson 2014 U.S. Digital Consumer Report
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